The battle of the sexes continues on but this time it’s moved to social media. Finances Online recently released an infographic showing in detail the different ways men and women utilize social media and the many outlets it has to offer.
The infographic shows that men are more likely to use social media to date and conduct business where as women are more likely to use it for entertainment and sharing with friends and followers. It also shows that women are more likely to go to social media for self-help or how to demonstrations than men (obviously, because men hate asking for help).
Another huge difference in how men and women use social media is their observance of advertisements. Women are far more likely to ignore social media and text ads than men. They’re also much less likely to refrain from taking action on digital paid advertising. Men on the other hand are more likely to scan QR codes or coupons because they prefer quick access to deals and information whereas women prefer to follow brands for deals and coupons.
However, there is one aspect of social media that both men and women use in equal amounts. Men and women both enjoy social media advertisements that are either humorous or have a celebrity endorsement further proving the lifelong saying “Men are from Mars, women are from Venus,” to be true.
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