Today, if you were to ask someone if they were on Facebook and their response was no, you’d probably react with “What? No way! Everyone is on Facebook.” Over one billion people across the globe have a Facebook account. Twitter is also another growing social media platform with over 200 million monthly active users. Other social media platforms that are becoming more and more popular include YouTube, Instagram, and Pinterest. However, if people were to ask if you were on Google+ and your response was no, it would probably be less surprising than if you said yes.
Google+ has only 90 million monthly active users, less than half of that of Twitter. When first introduced, media said it could be the “Facebook Killer,” and replace the world’s most widely used social media website. Clearly, however, thats not the case. Google+ defines itself as a “social networking and identity service.” The website allows you to video chat with friends, share pictures, and post articles, but why do that when you can do it on Facebook?
Because of Google+’s meager image, it was thought that it didn’t have much value to marketers or anyone trying to spread the word about their service or product. However, it seems as though a recent article by Forbes stated otherwise. Turns out, Google+ referrals spend more time on sites and visit more pages which means G+ users are usually more engaged. Brands are able to engage Google+ users more than other sites because of this unique quality.
While I think Google+ has it’s pros, I wouldn’t suggest to marketers to just abandon the Facebook and Twitter ship. They are the two most widely used social media sites today and I know a lot of market-to-consumer interaction takes place on both platforms. However, I also see how beneficial it would be to create a presence there as well.
http://www.prdaily.com/socialmedia/Articles/16448.aspx
No comments:
Post a Comment