Blog 4: Which brand one the Super Bowl?
Last Sunday the Seattle Seahawks won
the Super Bowl over the Denver Broncos 43-8. While most people were celebrating
the Seahawks massive win, multiple brands, individuals, and PR professionals
evaluated their wins and losses from the highly watched game.
One
brand that gained quite a bit of attention was JC Penny. They sent out a tweet
that read “Toughdown Seadhawks!! Is sSeattle going toa runaway wit h this???”
Though they were trying to be clever with their #TweetingWithMittens, many
followers didn’t quite get the joke. Other brands on the other took the
opportunity to bank on JC Penny’s awkward tweeting. Kohl’s tweeted back a link
to leather texting gloves while Kia tweeted asking JC Penny if they needed a designated
driver.
Of course, social media wasn’t the
only way brands gained recognition that night. The commercials that play during
the Super Bowl happen to be some viewer’s favorite part. This year, it seems as
though Budweiser won the Super Commercial Bowl. Their adorable commercial about
the bond between a puppy and a horse had America in aw. It quickly became the
number one topic on social media.
Another highly talked about brand
was Coca Cola. Their commercial that displayed a diverse group of individuals
singing America the Beautiful caused
a huge outburst on Twitter. While most Americans were very accepting of the
commercial, many others were upset by the fact that the song was sung in a
language other than English and also displayed a gay couple. Even though hundreds
of tweeters voiced that they were boycotting the brand, I don’t think it will
cause a huge backlash on the brand or its profits.
Coca Cola has been around since 1886
and has millions of consumers across the world. It’s been known for being a
diverse and globalized brand. Back in 1971, Coca Cola did a similar type of
commercial where individuals of different ethnicities sand in unison “I’d like
to teach the world to sing.” Even though Coca Cola continuously takes risks
with their commercial decisions, I don’t think their Super Bowl commercial will
suffer major repercussions.
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