This weekend marks the 86th
annual Academy Awards, aka the Oscars. Dozens of A-list celebrities will join
together to celebrate the magic of movie making and the hard work their
colleagues put into making these masterpieces.
While most celebs and their
entourage are getting ready to celebrate the biggest event in Hollywood, many
publicist and PR reps are sweating bullets, fearing what mistakes may occur be
it the prompter messing up, a winner dropping an f-bomb in their speech, or an
uncanny wardrobe malfunction.
Last Oscar season, there were
quite a few hiccups in the show and a handful of PR reps looking for new jobs
the next morning. For starters, when Ryan Seacrest was interviewing Sandra
Bullock, you could distinctly hear another voice in the background coming out
of his mike. While Bullock handled the situation with grace, Seacrest looked
panicked and flustered.
One of the biggest talked
about events at last year’s academy awards was Jennifer Lawrence’s glorious
tumble up the stairs to receive her award. Though she proudly got back on her
feet and accepted what was rightfully hers, her back stage speech gave her
publicist a bit of work to do after the 22-year-old actress dropped an f-bomb
and opening admitted to taking shots before approaching the stage.
Publicists and PR reps alike
should start to prepare their press releases and public apologies now. There
has never been an Academy Awards ceremony that’s not had some talked about
event on the front page the next morning. Prepping their stars and getting
ahead on their apology notes will save them a great deal of time and stress.
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