January always marks the time of new
beginnings; “New Year, new me” or “This years the year I finally [fill in the
blank]” and multiple other new years resolutions that quickly die out by
Valentine’s Day. January also happens to mark the beginning of award season!
Stars and celebrities put on their fanciest get up, strut down red carpets to
answer the same question 20 times, then if they’re lucky, some of them even get
to take home a small, golden statue at the end of the night.
Be it the Emmys, Grammys, Golden Globes,
or, the holiest of grails, the Academy Awards, hundreds of celebrities are
being interviewed. Although they look stunning and smiley, their publicists and
PR team are standing just feet away, sweating bullets, praying they don’t say
something that will call for serious damage control.
The Golden Globes took place Sunday,
January 12. It has always been the award show that kicks off the award season,
ending with the Oscars in early March.
The Golden Globes celebrates actors and actresses who perform in films
and on television. Even though this is the first awarding ceremony of the
season, the entertainment world has already lost some of their PR team.
The night started off with a pretty big
fail when the sprinkler system went off and drenched the red carpet with 5,000
gallons of water before the ceremony even started. One of the biggest PR fails
of the night occurred when Jonah Hill and Margo Robbie from “Wolf of Wall
Street” were feed the wrong script on the prompter. Though they tried their
best to laugh through the awkward situation, eventually some unfortunate soul
had to run out and hand them a piece of paper to read from. A similar situation
occurred when Diane Keaton accepted the Cecil B. DeMille award on behave of
Woody Allen. Mid hear-felt speech of her dear, oldest friend, Keaton was abruptly
cut off and was heard dropping a few f-bombs.
Despite the many PR pitfalls and multiple
job openings now in the PR field, the Golden Globe Awards hit
a 10-year high for total viewer ratings. I personally think it had to do with
the fact that they had Tina Fey and Amy Poehler host the show yet again. Last
year, when they hosted for the first time, the show had one of its highest
viewing rates in 10 years.
So
far, we’ve gotten through the Golden Globes and the Screen Actors Guild Awards
without too much damage being done on the PR field. However, we’ve still got to
get through the Grammys, Emmys, and finally, the Oscars. Hopefully, after the
Golden Globes, PR professionals are stepping up their game and getting prepared
for the rest of the award season.
No comments:
Post a Comment