Richard Edelman, owner of
the world’s largest privately held public relations company, wrote on his blog
that PR firms “will need to show up differently” this time around. In his blog
post, Edelman advised PR professionals to be inventive and original in order to
get ahead of advertising in the eyes of the business. However, Edelman also
warned for the PR pros to move quickly, seeing how advertising has a knack for
figuring out how to do things differently, faster.
Others aren’t as optimistic
as Edelman however. Tom Formeski, writer for ZDNet, commented that PR has had
the chance to get ahead of the advertisers on multiple occasions, but hasn’t ceased
the opportunity. Formeski said, “I’m continually
astounded as to why they [PR firms] are so risk averse and haven’t tried to
implement business strategies and new services that seem obvious to me.” He
continues by saying that no matter who is trying to get ahead, PR, advertising,
or any other industry, make sure whatever you’re bringing to the table, it’s
new.
Though I’m
not sure if the PR industry will go for its chance to get ahead this time, I do
agree with Formeski on always being creative and innovative. Whether you’re
pitching to the market or some other big business tycoons, they don’t want to
see the same thing over and over again. You need to bring something new to the
table every time. Boring and dull isn’t going to grab their attention and its
sure not going to get them to invest in you.
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